Mindset obstacles every early-stage female eCommerce founder faces (and how to overcome them!)

If you don't overcome your mindset obstacles, you won't be successful... but these…

Part 7: How to market a new business

I knew nothing about marketing when I started Trefiel. But what I learnt in three…

Part 6: Hiring and firing is more difficult than you think

If you're at the point in you're business where you're hiring (and firing), this is…

Part 5: How to build an efficient business

Standard operating procedures. Internal processes. The least glamorous parts of…